(un)Fair Milano-Installation-7-Gretchen Andrew

I HAVE EVERYTHING I NEED - Gretchen's Affirmation Ads


(un)fair (un)expected art fair
March 3 - 5, 2023
Milan, Italy

ARTPOWHER Contemporary has  been invited to be part of the (un)framed section at (un)fair in Milan, Italy. A dedicated section that facilitates the relationship between independent spaces and the audience on today's contemporary art world. ARTPOWHER is delighted to present for this occasion a participatory solo show by the brilliant Internet Performance Artist Gretchen Andrew.

With Affirmation Ads, Gretchen presents her second major body of work. While she targeted the uncontrolled power of Big Tech through Google with her search engine manipulating Vision Boards, she now turns against the advertising-based structures of Facebook and Instagram and allows you to own and control your digital space, treating your Instagram feed the way you would your living room.

Andrew conceived for her solo presentation with ARTPOWHER new works on paper that use her signature elements of collage and drawing to manipulate systems of power with art, code and glitter. Affirmation Ads were recently featured in the December 2022 issue of Art – Das Kunstmagazin.

All visitors to the booth will be instructed how to digitally install the Affirmation Ads in their own social media feeds, with the aim to avoid inflicted advertisements of Instagram, receiving instead the positive message I Have Everything I Need. The first visitors to the ARTPOWHER Contemporary booth, PS1, will be invited to sit down with the artist and talk about the work while Gretchen applies the fake nails featured in the works onto the hands of those wanting to be part of her art intervention.

Affirmation Ads is based on something that has been personally advertised and targeted to Gretchen on Instagram with. By collecting one of the physical expressions of the Affirmation Ad, collectors will not only have the work installed in their home, and in their digital life, but also empowering the thousands of social media users who will see and be uplifted by it, and who will feel a new sense of control over their digital spaces.

“These physical expressions of the Affirmation Ad idea are for all who love that the impact of the works is unlimited, and believe technology should work in service of their goals and dreams, not prey on their insecurities. I made Affirmation Ads for people who believe in taking power into their own hands.“ — Gretchen Andrew

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Available Works & Artsy Viewing Room/Installation images

(un)Fair Milano-Installation-4-Gretchen AndrewGretchen Andrew-Milan Fair-Promo image-2023

Interview by VOLTA Art Fairs

Anna Maurrasse-Interview VOLTA Art Fairs-Titelblatt
Read the full feature by clicking on the image.

Portrayals of Black Joy - February 2021

Sola's painting Laying in the Grass II  has been selected for a digital billboard campaign "Portrayals of Black Joy" launched by Artsy in partnership with Outfront Media, spotlighting emerging Black artists in major cities in the US throughout the month of February. Courtesy of the Artist and ARPOWHER Contemporary!  The campaing features also emerging Black artists - Derrick Adams, Dominic Chambers, and Kay Hickman. 

A collaborative art project initiative empowering female identifying (womxn) creatives in the arts.

Due to the global health crisis, ARTPOWHER had to postpone its physical launch art show in Zurich. It’s our ambition to support our artists also durin this challenging time and we are pleased to announce our presence on Artsy and the collaboration with womxn contemporary artists Anne Vieux, Esther Ruiz and Madeline Bohrer. Black Lives Matter. I’m proud to be a member of a multi-colored family and I believe, that everyone has the right to move freely, no matter where they live or the color of their skin. The systemic inequalities minority communities experience are unbearable and unjust. ARTPOWHER stands for equality and inclusion and we stand against the racism and injustice Black and African American communities endure. In the spirit of solidarity, we are making contributions to Loveland Foundation, an organization who is committed to showing up for communities of color in unique and powerful ways, with particular focus on Black women and girls in the US. We will never truly be the society we seek to be until each one of us contributes to the change that needs to happen. "In a racist society it is not enough to be non-racist, we must be anti-racist." - Angela Y. Davis Anna Maurrasse-Tomaiuolo, Founder & CEO ARTPOWHER Contemporary